The People Behind Acuity
We’re a passionate team of problem solvers who bring human insight, diverse perspectives, and fresh thinking to some of higher education’s most meaningful challenges.
Meet the leaders guiding our vision, shaping our culture, and driving our work forward.

Our Founders
Acuity Insights’ roots trace back to McMaster University, where Dr. Kelly Dore and Dr. Harold Reiter pioneered a research-backed approach to assessing applicants beyond academics. This eventually led to the development of the Casper test.
Kelly Dore, Ph.D.
Founder
Dr. Kelly Dore is a co-founder of Acuity Insights and co-creator of Casper, a situational judgment test used by higher education institutions around the world. With a PhD and a background in cognitive psychology, psychometrics, and medical education, Kelly brings together scientific…
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Harold Reiter, MD
Founder
A physician, medical educator, and former McMaster University admissions chair, Harold co-created Casper. His pioneering work helped transform how medical schools assess applicants’ personal and professional qualities beyond academic achievement.
Learn MoreLeadership Team
Our leaders combine diverse expertise to strengthen higher education programs, drive innovation, and advance learner success.
Matt Holland, MBA
CEO and Board Director
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Kelly Dore, Ph.D.
VP, Science & Innovation and Board Director
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Alberto Acereda, Ph.D., MBA
VP, Growth
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Sandi Boga, M.Ed.
VP, Product
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Adam Thody
VP, Engineering
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Meegan Carlson, B.A.
VP, Administration
Learn MoreBoard of Directors
Our Board of Directors partners with Acuity’s executive leadership team, providing strategic guidance and long-term direction. Our CEO and Founder serve alongside investor and independent directors, and McMaster University participates as a board observer, reflecting the research partnership behind Casper and our commitment to evidence-based assessment.
Bernard Lim, B.Sc. (Hons.)
Chair, Board of Directors
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Jim Liang, MBA
Director
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Jack Larson, B.S.
Director
Learn MoreWant To Be Part of Our Mission?
Do meaningful work with passionate people, solve complex challenges, and help shape higher education’s future.
