Forbes: Why Soft Skills Are Being Rebranded as Durable Skills

December 5, 2023

“More companies are starting to see that the ticket to performance, productivity and profit is the delivery of value through “human capabilities” or soft skills to build the organization and its bottom line. They are re-framing the way we look at soft skills, especially as businesses and universities continue to prioritize them in their hiring and admissions. According to Deloitte Insights, 92% of companies surveyed reported that human capabilities or soft skills matter as much or more than hard skills in today’s business world. In a recent piece in Fortune, even Microsoft CEO Satya Nadella insists that characterizing empathy as “soft” understates its significance. He does not see empathy as a soft skill, instead saying, “It’s the hardest skill we learn.””

Read the full article in Forbes