Measuring What Matters: Demonstrating Professional Competencies to Support AACSB Accreditation

April 24, 2026

AACSB-accredited schools are increasingly facing the question of the defensible value of a business degree. The answer lies in developing professional competencies that cannot be automated. Accreditation standards require schools to define, assess, and demonstrate learner success through measurable outcomes.

In this session, our panel will examine how business schools can move from anecdotal claims to systematic, defensible evidence of professional competency development.

We will discuss:

• The growing importance of durable skills and research-informed approaches to measuring complex professional competencies 
• How to “close the loop” by using assessment data to improve curriculum and target interventions
• How structured competency assessment supports alignment with AACSB Standard 5 (Assurance of Learning)
• Why durable skill development is emerging as a defining value proposition for business schools in an AI-disrupted landscape

Join us to explore how measuring what matters can become a strategic advantage for your school.  

Learning Objectives

Attendees will learn:

• Why durable skill development is emerging as a defining value proposition for business schools in an AI-disrupted landscape
• The growing importance of durable skills
• Research-informed approaches to measuring complex professional competencies 
• How to “close the loop” by using assessment data to improve curriculum and target interventions
• How structured competency assessment supports alignment with AACSB Standard 5 (Assurance of Learning)

Event Date: May 6, 2026

Start Time: 1:00pm ET
End Time: 2:00pm ET